SNOOP BOWL VIII ANNOUNCES MORE EXCITEMENT WITH PERFORMANCES FROM FLO RIDA, DJ KHALED AND PRIME-TIME DEION SANDERS AS NEWEST CELEBRITY COACH
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Miami, FL – Those attending this year’s “Snoop Bowl, ” presented by Title Sports Drink, which is distributed exclusively by Blue Gem Enterprise (OTCBB: BGEM), will get double for their money.

On February 6, 2010, Snoop Bowl VIII in Miami, FL, will feature two youth football games for the first time in its eight year history. The first game pits members of Prime Time Deion Sanders’ Texas based Truth Select All-Stars against the Naperville (Illinois) Patriots’ American Youth Football (AYF) team. “I’m excited about the opportunity to connect with Snoop to expand this game,” said Sanders. “I think the game will be a nice prelude to Snoop Bowl IX in Dallas next year.” The second game features the Snoop Dogg All-Stars and South Florida All-Stars.

Annually, the “Snoop Bowl” has the Snoop Dogg All Stars traveling to the Super Bowl to challenge a team of all stars from the host city. Last year, Snoop’s team decisively defeated the Mike Alstott led Tampa All-Stars, 22-6, in Tampa. This year the challenge moves to Miami, and anything can happen.

The double-header makes room for more entertainment. Well known Miami-Based Artists DJ Khaled and Flo Rida will perform and several more acts will participate in the event. Also, the Mighty Marching Lions Band of Revealing Truth Ministries in Tampa, FL, is the official band of Snoop Bowl VIII.

The AYF team playing Deion’s Truth Select All-Stars is in partnership with athletic apparel outfitter Under Armour. Under Armour’s mission to make athletes better has extended to youth in recent years through its partnership with the national youth football and cheer organization. “It’s an honor for Under Armour to be involved in this year’s Snoop Bowl, “said Under Amour Brand Manager Leon Duncan. “We respect and support the work Snoop and others are doing to develop future athletes and leaders.” Off the field, Under Armour actively supports events like the Snoop Bowl and organizations that focus on improving the well-being of children.

Celebrity coaches for the games include Willis McGahee (Baltimore Ravens), Fred Taylor (New England Patriots), Bryant McKinnie (Minnesota Vikings), Max Starks (Pittsburgh Steelers), Greg Camarillo (Miami Dolphins), Bennie Blades (University of Miami and NCAA football hall of famer), Rudi Johnson and many more.

During its existence, the Snoop Bowl has drawn huge crowds and raised more than $100,000 for charities; this year will be no different. The game will be played at Miami’s mecca for high school football, Traz Powell Stadium. Snoop says, “I am happy that we’ve been doing this event for eight years – the kids love it and I do too. The future NFL stars play in this game annually and its fun to watch the kids imitate there favorite NFL stars.”

The Snoop Youth Football League, now in the eighth year of existence, has recently garnered a ton of credit from prestigious media outlets including the Wall Street Journal and New York Times as being a huge part in the success of Crenshaw High School’s undefeated football record.

Historically, Crenshaw has not been known for their football team but this year, nine of their players have come through the ranks of the SYFL, and it is no coincidence that the team is currently undefeated, earning them the Los Angeles city title. In fact, college recruiters have already approached a few of the ex-SYFL players, and the league is fielding calls from cities such as Dallas and Pittsburgh that want to replicate the Snoop model.

“It’s great to see entertainers, athletes and those involved in youth football on a national level coming together,” commented event organizer and former Florida Gator defensive end Thaddeus Bullard. “Our sponsors this year have committed everything they could to make this event the biggest it’s been. I’m very grateful for Title Sports Drink, Under Armour and others who have contributed in any way to this event.”

Gates to Nathanial Traz Powell Stadium, host of Snoop Bowl VIII, open at 10 am on game day. The first of the double-header begins at 11:00 am. Tickets to the event can be purchased online at www.ticketalternative.com or at the gate on Saturday, February 6, 2010. If you’re in the South Florida area, you may visit any Hall Of Fame Barbershop location for tickets. For shop location information, visit www.whosupnext.net.